Well, Jeans Story in the Strangers' world is quite different from OTL. Indigo-colored cotton cloth (denim) has conquered Europe in early Fifties. The mastermind behind its success is Yves Saint Laurent, who displayed his 'classe ouvrière' collection at the Paris Fashion Week, spring 1952. Despite their obvious working-class connection, jeans for years were a part of Haute couture and only in the Sixties finally found their way into the middle-class wardrobe. Both Eva and Mark wear jeans on various occasions.
Memphis is one of the oldest cigarette brands in Europe. First imported to Austro-Hungary from Egypt, Memphis cigarettes were produced locally after the Great War - not only in Austria but also in other parts of Central Europe. Not a de luxe brand any more but still a strong and tasty Oriental blend. Mark's favorite.
Btw, original Memphis has nothing to do with Memphis, Tennessee. It is named after the ancient capital of Lower Egypt.
Photo by joacigpacks, on Flickr